Practical Marketing Analytics » superfans http://practicalmarketinganalytics.com Better results from better insights Fri, 13 Jan 2012 17:27:48 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Practical Marketing Analytics’ Bill Seely interviewed in InteractiveTV Todayhttp://practicalmarketinganalytics.com/2009/10/practical-marketing-analytics-bill-seely-interviewed-in-interactivetv-today/ http://practicalmarketinganalytics.com/2009/10/practical-marketing-analytics-bill-seely-interviewed-in-interactivetv-today/#comments Fri, 16 Oct 2009 15:25:59 +0000 admin http://practicalmarketinganalytics.com/?p=138

Bill is interviewed in Rick Howe’s “Dear iTV Doctor” column published today (Friday October 16, 2009). Check it out at http://bit.ly/mLaD7.
The topic was how to apply interactive television to engage and activate a TV show’s superfans. Bill talks about the impact of tailoring the design and features of an interactive experience embedded in a TV program to the needs and interests of the hard-core fans of the program.

Rick’s column appears regularly in Tracey Swedlow’s InteractiveTV Today (ITVT) (www.itvt.com), the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV).

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