Strong Seasonal Pattern Found in Search Data for Marketing Mix
Dec 21, 2009 Industry News, Marketing And Advertising Analytics
I guess it makes a kind of sense, but a search I did in Google Trends on the phrase “Marketing Mix” indicates that marketers are only interested in the topic during the colder months of the year. I guess once plans are submitted and budgets are approved, they have bigger fish to fry. Or maybe they are in the Hamptons. Take a look at the graph in the screenshot below – classic annual seasonality, right?
One of the changes I would expect to happen in the next few years, is that focus on marketing mix will become more continuous, and this graph will look more linear.
Tags: Bill Seely, Google Trends, Graph, Keyword Search Frequency, Marketing Mix, Practical Marketing Analytics, Seasonality