<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Practical Marketing Analytics &#187; Plastics</title> <atom:link href="http://practicalmarketinganalytics.com/tag/plastics/feed/" rel="self" type="application/rss+xml" /><link>http://practicalmarketinganalytics.com</link> <description>Better results from better insights</description> <lastBuildDate>Fri, 13 Jan 2012 17:27:48 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Statistics: the New Plastics? &#8211; Steve Lohr/NY Times</title><link>http://practicalmarketinganalytics.com/2009/08/plastics_statistic/</link> <comments>http://practicalmarketinganalytics.com/2009/08/plastics_statistic/#comments</comments> <pubDate>Tue, 01 Sep 2009 03:00:12 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Industry News]]></category> <category><![CDATA[Statistics]]></category> <category><![CDATA[Bill Seely]]></category> <category><![CDATA[New York Times]]></category> <category><![CDATA[Plastics]]></category> <category><![CDATA[Practical Marketing Analytics]]></category> <category><![CDATA[Steve Lohr]]></category> <category><![CDATA[The Graduate]]></category><guid isPermaLink="false">http://practicalmarketinganalytics.com/?p=100</guid> <description><![CDATA[Can you &#8220;make&#8221; yourself a statistician or do you have to be a bit of an oddball to begin with? On August 5, 2009, the Technology section of the New York Times ran an article headlined: &#8220;For Today’s Graduate, Just One Word: Statistics &#8221; In the article, author Steve Lohr cited interviews and research to [...]]]></description> <content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"> <a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fpracticalmarketinganalytics.com%2F2009%2F08%2Fplastics_statistic%2F"><br /> <img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fpracticalmarketinganalytics.com%2F2009%2F08%2Fplastics_statistic%2F&amp;style=normal&amp;b=2" height="61" width="50" /><br /> </a></div><p>Can you &#8220;make&#8221; yourself a statistician or do you have to be a bit of an oddball to begin with?</p><p>On August 5, 2009, the Technology section of the New York Times ran an article headlined: &#8220;<strong><a href="http://www.nytimes.com/2009/08/06/technology/06stats.html">For Today’s Graduate, Just One Word: Statistics</a> </strong>&#8221; In the article, author Steve Lohr cited interviews and research to declare Statistics to be the glamor career of the near future. I have been a practitioner of marketing analytics and modeling since the 1980s, and I have mixed feelings about this news: the smug sense that I was right all along about the future of business is tempered by my equally strong desire for my competition to remain sparse and disorganized.</p><p>Citing <strong>The Graduate</strong> in an article plugging a career in statistics is more than a little weird. The quoted screen conversation was meant to underscore the vapidity of a career choice based solely on what might make one a lot of money. &#8220;Plastics&#8221; was supposed to sound ridiculous:</p><p> Mr. McGuire: I want to say one word to you. Just one word.<br /> Benjamin: Yes, sir.<br /> Mr. McGuire: Are you listening?<br /> Benjamin: Yes, I am.<br /> Mr. McGuire: Plastics.<br /> Benjamin: Just how do you mean that, sir?</p><p>Our values as a society have changed enough since that scene ran in theaters that the exchange might now read less like a siren song for emerging sellouts, and more like sincere advice about a great career opportunity. No matter &#8211; statistics is not easy to fake an interest in. I doubt that those who might flock into a statistics course because it was a &#8220;hot&#8221; field would stay with it long enough to get a degree much less stomach it long enough to make a pot of money.</p><p>Perhaps those in the business of training statisticians will reap a windfall over the next few years if a flood of newbies rushed headlong into the field on the promise of high-paying careers. Be that as it may, I have seen too many square pegs suffer in fruitless attempts to enter this particular round hole to believe that many could &#8220;will&#8221; themselves to master statistics and analytics. Being a &#8220;quant&#8221; has a lot more to do with your innate cognitive style than your desire for a certain salary.</p><p>There is no question that business is increasingly awash in floods of data that are being under-understood and under-leveraged, and that the skills are in short supply required to extract useful meaning and patterns from data to guide decision-making and strategy.</p> ]]></content:encoded> <wfw:commentRss>http://practicalmarketinganalytics.com/2009/08/plastics_statistic/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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