Interactive TV Today Cites Practical Marketing Analytics RE: the Future of iTV

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I got some coverage in iTVT! (See the link HERE.) Rick Howe, who writes a regular column for iTVT called “The iTV Doctor is In!” ran a response from me today in his year-end wrapup. He is doing a series of columns featuring iTV industry pundits’ answers to this question:

“Dateline: December 22, 2012 – Well, we got past the Mayan “end of the world” prophecy and the world didn’t end. In point of fact, our little corner of the world–interactive television–is doing quite nicely, thank you. We have dozens of enhanced/interactive television programs airing every night in over 60 million homes; advertisers have stepped up, and are now paying a healthy premium for interactive spots; and viewers now EXPECT interactivity in their favorite shows–it’s just part of the experience.

What was the single most significant factor that led to this success?”

Anyway, it was a cool assignment, and I won’t spoil the fun by telling you my full answer here, but standards and user-oriented design are where I placed the future credit the amazing success that I hope happens. To get my full response, along with those from Arthur Orduna (CANOE’s CTO) and Ellen Dudar (FourthWall Media’s Chief Product Officer), go read the ARTICLE.

Practical Marketing Analytics’ Bill Seely interviewed in InteractiveTV Today

Bill is interviewed in Rick Howe’s “Dear iTV Doctor” column published today (Friday October 16, 2009). Check it out at http://bit.ly/mLaD7.
The topic was how to apply interactive television to engage and activate a TV show’s superfans. Bill talks about the impact of tailoring the design and features of an interactive experience embedded in a TV program to the needs and interests of the hard-core fans of the program.

Rick’s column appears regularly in Tracey Swedlow’s InteractiveTV Today (ITVT) (www.itvt.com), the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV).

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