About
About the Company:
Practical Marketing Analytics has been around as a sole proprietorship since 1998. We incorporated this year to better serve our clients and position us for growth. Our goal is to drive growth for our clients using a combination of strategic insight and cutting-edge tools and analytics, with a focus on emerging interactive media.
About the Founder:
Bill Seely has broad experience in technical and business roles, all centered on his passion for marketing, quantitative analysis, and database technology.
He started his career as an R&D engineer at Frito-Lay, but before long he found his way into the marketing department, where he drove the effort to assimilate and leverage then-brand-new syndicated supermarket data into how brand managers did their jobs.
Since then, he has been a marketing consultant, developed marketing software, designed and built databases, designed technical architecture for large commercial websites, developed client analytics for two large private banks, and run analytics/optimization groups for internet and iTV companies.
