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Practical Marketing Analytics, LLC

Custom Marketing and Media Analytics

Email your question, RFP or project description to info@practicalmarketinganalytics.com today.

We will put together a customized quote and project plan for:

- Measurement plans around your goals for your marketing program, web site or campaign, DM/DR campaign, or interactive TV application

- Assessment/reporting of performance vs. your marketing objectives, identifying threats and opportunities and highlighting the key levers driving performance

- Data-driven marketing mix assessment and optimization

- Optimization of online marketing: banner, paid/natural search, affiliate programs, social media

The Practical Marketing Analytics team has over 20 years of experience in making sense of data from a wide range of sources including CRM, internal sales and promotions tracking, syndicated CPG data (purchase data, consumer panels), web sources (server logs, cookies, geo-demographics, e-commerce), and TV set-top box data.